"Why This Kolaveri Di" (English: Why This Murderous Rage, Girl?) is a Tamil song from the soundtrack of the 2012 Tamil psychological thriller film, 3. Written and sung by Dhanush, the song was composed by debutante music director Anirudh Ravichander.
A downtempo gaana song, "Why This Kolaveri Di" has been built around a South Indian folk rhythm. Its instrumentation consists of nadaswaram, shehnai, saxophone, urumee and thavil drums, acoustic guitar, and keyboards mixed with electronic synths and scratches. The vocals utilize the singing style of Tamil folk culture. Lyrically, the song revolves around the film's main actor being dumped by his girlfriend; the song is sung by the character in a drunken state, with many of the lines nonsensical.
The song was officially released on 16 November 2011 and instantly became viral on social networking sites for its quirky "Tanglish" (portmanteau word of Tamil and English) lyrics. Soon, the song became the most searched YouTube video in India and an internet phenomenon across Asia. Within a few weeks, YouTube honoured the video with a '"Recently Most Popular" Gold Medal award and "Trending" silver medal award for receiving a large number of hits in a short time.
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